What is the future of motor shows in Australia?
We have seen the traditional large, static shows in Sydney and Melbourne cancelled through a mixture of high cost, declining audience and disinterest from quite a few motoring companies.
Melbourne has just had a new motor show – Australian Motoring Festival – a cross between a traditional motor show, the royal Easter show and Top Gear festival.
To tell us all about it and how it went I have on the line Geoff Gwilym – Executive
- What are the elements in this new style of show?
- You have more movement in your show rather than static displays
- Where was it held at? – Does this mean that it is more accessible
- Mercedes-Benz Driving Academy,
- Isuzu Team D-MAX Iron Summit,
- AFL players alongside the vehicles at the Toyota display,
- Volvo’s Polestar racing around the tarmac track,
- one of Australia’s best collections of classic and vintage vehicles in the History that Moves display.
- How many attended? – This is not the magnitude of numbers that traditionally went to a motor show
- How long did it go for?
- How many could you cope with?