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Interviews Archive

Road safety and the science of behaviour change – If the answer is obvious why are we failing?

Road safety and the science of behaviour change David Brown – Life Member AITPM and Director Driven Media Elizabeth Ampt –Director of Concepts of Change   AITPM National Conference July 24-27, 2018 Perth Australia Abstract: If the answer is obvious what are we failing? Using so-called behaviour change techniques to shape road safety messages is