Interviews Archive

How to run a Lamborghini dealership

Lamborghini currently taking orders for two models in Australia – one is a super performance car with luxury fittings the other is more than that. Worldwide in 2011, Lamborghini had 831 employees and they sold about 1,600 vehicles.  2012 was a better year when they sold just over 2000 vehicles. This is not mass production. 

Interview – Truck Technologies – David Meredith

We often think of developments in new technologies in vehicles as arising from motor car manufacturers – we look to Mercedes, Volvo and BMW cars for what the future may hold.  Perhaps we take a broader look when we see work being done by Google with driverless cars and Apple and Microsoft with in-car operating

Interview – BMW Laser Lights

My understanding of lasers tends to be coloured by James Bond in Goldfinger where a laser had potentially great destructive features in the most sensitive of ways. The term “laser” originated as an acronym for “light amplification by stimulated emission of radiation”. My dictionary defines it as a source of high-intensity optical, infrared, or ultraviolet

Interview – Motorcycle Lane Filtering

  New South Wales motorcyclists will be the first in the country to be legally allowed to lane filter, driving between cars in traffic on multi-lane roads. This is also known as lane splitting and is common in some other parts of the world.  Not in America except California but certainly in many Asian countries.