https://soundcloud.com/db_drivenmedia/how-to-run-a-lamborghini
Lamborghini currently taking orders for two models in Australia – one is a super performance car with luxury fittings the other is more than that.
Worldwide in 2011, Lamborghini had 831 employees and they sold about 1,600 vehicles. 2012 was a better year when they sold just over 2000 vehicles.
This is not mass production. Toyota makes 2000 cars every 1 hour and 45 minutes.
This is a specialist car maker in the extreme.
There is now a new dealer for Lamborghini covering NSW and the ACT. How do you go about creating a dealership for such an exclusive brand of motor car?
Let’s find out from Dwyer Ogle, Dealer Principal of Lamborghini Sydney.
In our discussion we cover issues such as:
- Last year Lamborghini sold just 47 cars in Australia. Is this the target for this year?
- How do you go about establishing relationships with clientele for such an exclusive brand
- It is not unusual to have to wait 9-12 months for a car to be delivered
- They may even go to the factory with the buyer to specify the car. The factory is in Italy!!
- A road test is not top of the list for most potential buyers. Delivery time and do I fit into the car are often more important.
- Part of dealing with the customers is to have event days like a race track experience.
- Lamborghini is open to people who just want to come and have a look
- Lamborghinis have tended to have a “Batmobile” look. New Huracan is a little smoother.
- The new Huracan has already got many orders.
- When you drive a Lamborghini you are often let into the main stream of traffic because people want to see the rear of the car to confirm what it is.
