Jeep Wrangler – Cowboy or Dragon?


Yee ha  cowboy!

Well that’s the sort of image you feel when driving the Jeep Wrangler.  It’s style has distinctive design cues from the WWII Jeep with a box shaped, flat sided body, pronounced mudguards and the seven spaced grille.

It creates the free spirited, cowboy high boots image much better than the plodding Land Rover Defender.

It has been an important car for Chrysler both in numbers and in image.

In 2010 the Wrangler was Jeep’s bestselling vehicle accounting for 45% of sales

In 2013 they accounted for 16% of Jeep sales and so far this year they account for just less than 10%.  This is in part due to a decrease in sales numbers but also a massive increase in sales of the Jeep Cherokee and Grand Cherokee.

They launched a new Wrangler model back in March 2012 but I have been driving their more recent Dragon model, which is all about a fancy makeover not a structural change.

To help me understand the Jeep Wrangler I have on the line Tim O’Brien from The motor Report .com .au

  • They actually have a picture on their public web site of two guys, one in a marshal’s uniform and one in cowboy outfit.
  • It’s not just show.  They have improved the vehicle over the years
  • Pentastar V6 engine, which develops 209kW and 347Nm of torque and drives through a five-speed automatic transmission.
  • You’ve been driving the Diesel version
  • Good off-road?
  • I’ve been driving the Wrangler Dragon – it has a pile of little paint touches and dragon symbols or insignias.  Here are some of the features of the car
    • Grille and headlight accents in Dragon bronze satin gloss
    • Front and rear Jeep badges finished in Dragon bronze satin gloss
    • Dark charcoal metallic Dragon logos covering bonnet, front fender, front and rear doors and B-pillar on passenger side
    • 18-inch alloy wheels finished in Dragon bronze satin gloss
    • Hard spare wheel cover with Dragon graphic in dark charcoal metallic
    • Mopar fuel filler door with Dragon bronze bolts
    • Body-coloured three piece hard top and premium black sunrider soft top
    • A little like the falcon decals on smokey and the bandit
    • Contradiction in that it is styled as a rugged four wheel drive vehicle but tarted up with logo that you would not to get scratched in the bush.
    • The image is with the roof down, young bronzed Aussies on the way to the beach with surf boards on the roof racks.
    • The Dragon is only available in Automatic

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