MotorWorld – “The ultimate Motoring festival” but what does a car company think about it?

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MotorWorld will be held in Sydney at the Sydney Motorsport Park (Formerly Eastern Creek Raceway).
It is not just a static display of cars. It will have opportunities for people to drive cars around the race track (and a reasonable speed), informative displays, a four-wheel-drive track and fun for kids.
But it does need to have car companies prepared to display their vehicles.
Is it enticing for car companies? We spoke to David McCarthy from Mercedes Benz Australia.