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Quirky: Mercedes Benz “Me” store for Melbourne

Mercedes Benz is getting a new “gorgeous” shop front

By the end of the year Mercedes will open a “Me” store in Melbourne.

It is more about good coffee and food than selling cars.

But will it create a vibe or an “in-crowd” group or a secretive sect?

Originally aired on17 June 2017. For past programs and individual segments visit www.drivenmedia.com.au

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