Advertising Archive

Are drivers distracted by outdoor signposting?: Interview with Paul Murrell on recent ARRB research

Interview of Paul Murrell on “Is outdoor advertising a distraction to drivers?” with David Brown DB: The Australian Road Research Board has just done some research on whether outdoor advertising distracts drivers. Their press release has the heading “outdoor ads can improve driver performance”. DB: The important point is that from a technical point of

Overdrive Program – Shock horror ads don’t work; Smart watches need safety campaign, Audi A3 Cabriolet

Overdrive 2 May 2015. News including shock horror road safety ads don’t work on young males; Heavy vehicle crash avoidance systems; $1B Smartwatch safety campaign; Electronic billboards saving money on airport transfers. We road test the Audi A3 Cabriolet and discuss the Mitsubishi Triton. Plus quirky news including Volvo’s lifepaint – safety revolution or scam;