[soundcloud url=”https:\/\/api.soundcloud.com\/tracks\/246657199″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” \/]<\/p>\n
Well we have just had the American Super Bowl, which is apparently a game of something between two teams.
\nBut of course the real issue was the ads that they played during the game, most specifically the car ads.
\nFor the 2016 Super Bowl, American broadcaster CBS set the rate for a 30-second advertisement at $5 million.
\nHyundai seems to have spent the most \u2013 two 30-second in-game ads, one 60-second pre-kickoff ad and one 60-second pre-game ad for a grand total of $30 million.
\nAnd they had to pay to produce the ads. This year they had four different ones.
\nThey top the scores on USA Today’s influential Super Bowl Ad Meter.
\nThis year was the 50th anniversary.
\nDavid Brown, Errol Smith and Brian Smith critique these advertisements, for content, originality, creativity and overall impact and perhaps hidden meaning.<\/p>\n","protected":false},"excerpt":{"rendered":"
[soundcloud url=”https:\/\/api.soundcloud.com\/tracks\/246657199″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” \/] Well we have just had the American Super Bowl, which is apparently a game of something between two teams....<\/p>\n","protected":false},"author":2,"featured_media":2370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1268,1270,1269,320,398,1271,842,129,399,288,135,244,38,332,25,785,52,33,1267],"class_list":["post-2369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions-with-a-twist","tag-50th-anniversary","tag-acura","tag-ads","tag-audi","tag-brian-smith","tag-buick","tag-chrysler","tag-david-brown","tag-errol-smith","tag-fiat","tag-honda","tag-hyundai","tag-kia","tag-mini","tag-overdrive","tag-prius","tag-quirky","tag-super-bowl","tag-superbowl"],"_links":{"self":[{"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/posts\/2369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/comments?post=2369"}],"version-history":[{"count":1,"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/posts\/2369\/revisions"}],"predecessor-version":[{"id":2371,"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/posts\/2369\/revisions\/2371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/media\/2370"}],"wp:attachment":[{"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/media?parent=2369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/categories?post=2369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drivenmedia.com.au\/wp\/wp-json\/wp\/v2\/tags?post=2369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}