Overdrive: Hyundai Kona N-line: Edited comments on Superbowl car ads – is there a point to this advertising?

G’Day and welcome to Overdrive a program that samples as much as it can of the pleasure of cars and transport

I’m David Brown

Road test

Hyundai Kona N-Line – performance in a small SUV

Interview

To get a 30 second spot during the Superbowl telecast cost the equivalent of AUD $10 million. Brian Smith and I run a critical eye over those car ads that tried their hand in this outrageously expensive opportunity

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Originally broadcast 17 February 2024