If a chief executive has to get out into the real world it can often bring about significant changes in their products
Elon Musk, entrepreneur and CEO of Tesla, recently tried to find a parking spot for his Model X in Berlin. The model X is a large SUV with phenomenal acceleration but this was no help to him in finding a space he could fit into.
He subsequentially hinted that Telsa may develop a smaller, compact car for European markets.
Musk is also hoping to develop a better battery to overcome the more traditional concerns with electric vehicles – their range.
Telsa claim that their current vehicles with the best performance range can travel 600 kms between charges but he said they are aiming for a 1,000 kilomtre range.
Musk has previously lamented the high cost of raw battery materials which is another hurdle to be faced.
