https://soundcloud.com/db_drivenmedia/interview-bmw-laser-lights
My understanding of lasers tends to be coloured by James Bond in Goldfinger where a laser had potentially great destructive features in the most sensitive of ways.
The term “laser” originated as an acronym for “light amplification by stimulated emission of radiation”.
My dictionary defines it as a source of high-intensity optical, infrared, or ultraviolet radiation produced as a result of stimulated emission maintained within a solid, liquid, or gaseous medium.
So should we be surprised that BMW have announced that their i8 hybrid sports car will have a laser light concept as an option.
How’s that work?
Let’s get the low down from Lenore Fletcher the General Manager Corporate Communications for BMW in Australia.
