Overdrive: Will Tesla go the way of Tupperware?; Pirelli Calendar; Japan’s Kei Cars; Suzuki Swift

Telsa was innovative but now there is a flood of brands, especially from China, who are copying at a cheaper price.

Hello and welcome to Overdrive, a program where we explore the world of motoring and transport.

I’m David Brown

If you want to dive deeper into our thoughts, ideas, and occasional ramblings, you can find us on our website, podcast, or social media – just search for Cars, Transport, Culture.

Subjects

·   The Rise and Legacy of the Iconic Pirelli Calendar

·   Vintage Trains and Sydney’s Hidden History

·   Japan’s Kei Cars: Small, Efficient, but not for everywhere

·   Is Tesla Facing the Same Fate as Tupperware?

·   Suzuki Swift: The Humble Car with Loyal Fans

News summaries

The Rise and Legacy of the Iconic Pirelli Calendar

In 1964, Pirelli introduced its iconic calendar, which quickly became a collectible piece of pop culture. Unlike other calendars, it wasn’t for sale; people had to be selected to receive it. While some viewed it as an artistic celebration of creativity and design, others saw it as an opportunity to admire stylish semi-nude models, similar to Playboy’s approach. Over the years, the calendar’s influence has faded, reflecting changing societal norms. David recalls interviewing the first Australian model to appear in the Pirelli calendar, sharing memories of her enthusiasm for his Monaro car, and noting how times have changed.

Vintage Trains and Sydney’s Hidden History

Last weekend, Central Railway Station in Sydney hosted a display of vintage trains, providing a nostalgic trip for enthusiasts and an exciting experience for families. My four and seven-year-old loved the adventure, though it was challenging to maintain their attention. A standout moment was when a steam train blew its whistle, startling them! Among the history shared, I showed them the bullet holes on one of Central’s columns, dating back to the 1916 riots of army recruits. It blended train history with events that shaped the city, because the riot was one of the factors leading to the introduction of the 6 PM pub closing time.

Japan’s Kei Cars: Small, Efficient, but not for everywhere

One of the things Paul enjoyed seeing while in Japan was the Kei cars, or K cars; tiny vehicles designed with strict size and engine constraints, making them ideal for Japan’s narrow streets.

While some models like the Suzuki Jimny and Daihatsu Copen have been introduced to Australia, most K cars remain exclusive to Japan.

With their small size, these cars are very efficient, often achieving 2-3 litres per 100 kilometres, reducing the need for electric vehicles in Japan.

Manufacturers like Toyota and Mazda continue to focus on hybrids and traditional engines, slowing the EV adoption in Japan.

Is Tesla Facing the Same Fate as Tupperware?

Tesla’s position in the product lifecycle has raised some comparisons with other once-dominant companies like Tupperware. Initially revolutionary, Tesla captured the market with cutting-edge technology, speed, and a unique appeal. Tupperware started with a unique product and an innovative distribution.

However, as the electric vehicle (EV) market expands, challenges like insurance costs, expensive repairs, and increased competition might lead to slower demand.

Although loyal fans view Tesla as a superior brand, its long-term success is not ensured as more affordable EV options become available, much like the decline seen in other trailblazers.

Suzuki Swift: The Humble Car with Loyal Fans

The Suzuki Swift has built a passionate following over the years, with owners often holding onto their cars for a decade or more due to their reliability.

Compact yet versatile, this small car surprises with its practicality. Quite distinctive looks the Swift is a competitive option. We tested the latest model, a hybrid, which produced very good fuel economy.

The starting price is very competitive, and the car is easy to adapt to and drive. It is a little noisy under acceleration from the engine and CVT gearbox.

Contacts Details

Web Site: Driven Media: drivenmedia.com.au

Podcasts

iTunes: Cars Transport Culture

Spotify: Cars Transport Culture

Or our social pages

Facebook

Cars Transport Culture

Instagram

Cars Transport Culture

Or YouTube site

Cars Transport Culture

Search for Cars transport culture

Credits

And this has been overdrive

Thanks to

·   Paul Murrell

·   Evan Jones

·   Suzuki Australia

·   Mark Wesley

·   Bruce Potter

for their help with this program.

You can get more of our work including longer versions of the program on our website, through our podcasts, or more visual information on Facebook, Instagram or YouTube. In all cases search for cars transport culture.

Overdrive is syndicated across Australia on the Community Radio Network

This program was first broadcast on 12 October 2024

I’m David Brown

Thanks for listening