Overdrive: Deepal S07 launch; Good, bad and ugly signage on race cars; McLaren’s $560,000 watch
You can hardly see the number on modern race cars because the advertising is more important.
Advertising
Overdrive: Past car advertisements – the good, the bad and the ugly; Hyundai Kona EV; Misleading hybrid sale figures
“Your mother won’t like it” is a great heading for an MG sports car ad
Overdrive: May car sales; Hyundai Tucson value-for-money with extras?: Very fast train; Batmobile in Russia
Welcome to Overdrive, a program about the wonderful world of motoring and transport. News FCAI releases May 2020 new vehicle sales statistics (1:36) Hyundai motor unveils...
Are drivers distracted by outdoor signposting?: Interview with Paul Murrell on recent ARRB research
Interview of Paul Murrell on “Is outdoor advertising a distraction to drivers?” with David Brown DB: The Australian Road Research Board has just done some research...
Overdrive Program – Shock horror ads don’t work; Smart watches need safety campaign, Audi A3 Cabriolet
https://soundcloud.com/db_drivenmedia/overdrive-program-shock-horror-ads-dont-work-smart-watches-need-safety-campaign Overdrive 2 May 2015. News including shock horror road safety ads don’t work on young males; Heavy vehicle crash avoidance systems; $1B Smartwatch safety campaign;...
Quirky News – Ads that recognise your car, Luxury loo, No left turns
https://soundcloud.com/db_drivenmedia/quirky-news-ads-that-recognise-your-car-luxury-loo-no-left-turns In our panel discussion with Brian Smith and Errol Smith we take a light-hearted look at Digital advertisement displays special message to Porsche drivers in...