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Mercedes Benz in Australia has 26 models in its line-up, more than most other brands.
Market leader Toyota has 20.
I tend to think of the Mercedes range as being dominated by large luxury cars.
But their top seller is their small/medium sized C class. The second-best seller is their small A class but the one that surprised me coming in in third place was the grouping of the C Class coupe and convertible. Of course, they call the convertible a cabriolet.
I asked David McCarthy, Mercedes’ Senior Manager – Public Relations, Product and Corporate, and a good friend of the program why such a niche car should be selling so well.
Originally aired on 8 April2017. For past programs and individual segments visit www.drivenmedia.com.au
