Mercedes Benz: A new style shop front for Melbourne

Mercedes Benz is creating a lifestyle not just a car market

Mercedes will open a “me” brandstore in Melbourne by the end of the year.  Similar stores already exist in Hong Kong, Milan, Hamburg and Tokyo.

They are not about a hard sell of Mercedes cars (or trucks) but rather a stylish place for coffee or food that creates a positive vibe for the company.

Originally aired on 17 June2017. For past programs and individual segments visit

[soundcloud url=”″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]

Leave a Reply