All new Subaru Impreza – It use to be the young boys dream car can it again appeal to the young

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Overdrive went to the launch of the new Subaru Impreza.  The very strong push from their marketing department was that the demographic they were aiming for is the younger generation and the female generation.

Now Matthew is in the young demographic but while he isn’t female he notes that the female demographic is strongly represented on the board of household management that has to come to a decision on the type of car they want to buy.

Matthew did note that the Subaru Impreza was the go to car when he was at school but now it has dropped off the radar quite a bit.

We spoke to him about where he sees this vehicle now.

Originally aired on 24 December 2016. For past programs and individual segments visit

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