All new Subaru Impreza – It use to be the young boys dream car can it again appeal to the young
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Overdrive went to the launch of the new Subaru Impreza. The very strong push from their marketing department was that the demographic they were aiming for is the younger generation and the female generation.
Now Matthew is in the young demographic but while he isn’t female he notes that the female demographic is strongly represented on the board of household management that has to come to a decision on the type of car they want to buy.
Matthew did note that the Subaru Impreza was the go to car when he was at school but now it has dropped off the radar quite a bit.
We spoke to him about where he sees this vehicle now.
Originally aired on 24 December 2016. For past programs and individual segments visit www.drivenmedia.com.au
About Author
David Brown
David Brown started his working life as a Civil Engineer but you would not want him to design a bridge you wanted to safely walk over. His passion was in traffic engineering and transport planning which is all about how we use our transport systems not how we build them. He soon became involved in commenting on issues through all avenues of the media. He is now a motoring and transport journalist. He test drives a new car each week but his ultimate measure of how good a car is relies on his 12 year old and the Hayden Brown “Will you drive me to school in that car” factor.